The most successful sales professionals are often the most generous and purposeful givers.  One of the Laws of Supreme Influence states In Giving We Receive.  This may seem counterintuitive in a sales setting.  Many of us are trained to constantly get more, to cut costs, maximize profits, and maintain our assets.  Ironically, one of the most certain means of generating more profit is to give.

Life is in constant motion.  Money, time, energy -- it is all meant to be exchanged.  When you give, you open space in your life to receive.  You also engender goodwill and create in others a desire to reciprocate.  The key -- again a paradox -- is to give with no expectation of return.  Giving for the purpose of receiving creates an uncomfortable tension between you and your clients.  You've probably experienced a desperate salesperson like this before: one who promises feeble freebies as you're walking out the door.  A monumental difference exists between a salesperson who gives to receive and one who gives with a heart of service -- in profit, repeat business, and personal satisfaction.

Remember that selling is a service.  You offer something of value to your clients that will meet their goals and satisfy their desires.  Approach the sale with the belief that your purpose is to share value; your business will likely increase exponentially.  If you are unable or unwilling to recognize your product or service as providing real benefit to those who receive it -- do something different!  You will do the whole world a favor.

What can you give?  Give your time.  Make every minute with your clients count.  Give your energy.  Let your clients know you value them.   Give your creativity.  Go out of your way to accommodate your clients.   Surprise people with your generosity.  You will not only find yourself financially rewarded for your added investment; you will experience a deeper sense of satisfaction and wellbeing.  The more we give, the more we are given, and the more we have to give.  Our lives will are infinitely enriched by giving.